BE YOU MASCARA | Lash Extension Treatment Mascara
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU
BE YOU MASCARA | Lash Extension Treatment Mascara - Hi BEAUTIFUL YOU

BE YOU MASCARA | Lash Extension Treatment Mascara

Regular price $28.50
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.45 FL. OZ. / 14.3ml

What is it?

From the Creator of per-fekt beauty, say Hi 👋 to BE YOU MASCARA | Lash Extension Treatment Mascara! 
w/ Buildable BE YOU Technology™ build the look you want from ‘natural’, to 'glam' (the look of ‘lash extensions') – without the glue.

This all-in-one water-resistant buildable gel formula glides on effortlessly to instantly prime, darken, lengthen, strengthen, extend and condition leaving a glossy black velvet finish.

How it works:

Just like the per-fekt mascara (per-fekt Lash Perfection gel), the custom engineered Lash Finder Brush™ finds lashes you didn’t know you had! Simply wiggle, wiggle, build from 'natural' to 'glam' - without the glue!

  • Olive Oil Esters help moisturize and soften lashes
  • Myristoyl Pentapeptide 17 helps promote the production of Keratin Protein, which can promote the growth of eyelashes!
  • Panthenol helps moisturize the lashes, protecting them from breakage.

The smudge proof, quick drying buildable new liquid lash extensions mascara primes, lengthens and defines after just one coat leaving a glossy black velvet finish and feels like feathers on your lashes.  


What it is formulated WITHOUT:

Paraben FREE - Gluten FREE - VEGAN

REARCH RESULTS: in a consumer panel survey of 15 people, the following results were reported:

  • 98% saw dramatic length and definition 
  • 95% saw long wearing results with no lumps, clumps or smudges
  • 90% found the brush comfortable to use with a good release


INCI (Ingredients):Water, CI 77499 (Iron Oxides), Oryza Sativa (Rice) Bran Cera, Cyclopentasiloxane, Hydrogenated Olive Oil, Stearyl Esters, Alcohol Denat., Copernicia Cerifera (Carnauba) Cera, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Cera, Panthenol, Glycerin, 1,2-Hexanediol, Myristoyl Pentapeptide-17, Sodium Benzoate, Biotinoyl Tripeptide-1, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Aminomethyl Propanediol, Chlorphenesin, Ascorbyl Palmitate, Caprylyl Glycol, Benzoic Acid.

62 reviews

Customer Reviews
5.0 Based on 62 Reviews
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Filter Reviews:
Betsy M.
United States United States

Great product !

I've been using HBY mascara for 3+ years.... it's the best! Easy application, makes my lashes look great (long and lush), and easy to remove. The mascara lasts a nice amount of time and is good until it's empty!

Angela C.
United States United States

Best Mascara!

I was so excited to try this I put some on my lower lashes after my nighttime skin routine. It applied so smoothly, no clumps, no effort, just long, separated, perfect lashes. Woke up to still perfect lashes (!!!) despite the eye cream and sleep mask, no smudging, no raccoon eyes and removal was easy! Hands down best Mascara I've tried, and I've tried them all!

JUdy R.
United States United States

Best Mascara Ever!

I have been wearing mascara for over 50 years and can honestly say this is the best mascara I have ever had! One tube last longer than any other brand and its application is as good at the end of the tube, as when it is was first opened! Plus it has been the least damaging to my eyelashes! And my lash’s look amazing!

Carol Y.
United States United States

Be You Mascara

I love this mascara! It’s just the right consistency-not real thin or thick and clumpy or too dry like a lot of mascaras. You can build it up in layers without it getting clumpy. The brush is a nice size. (I don’t get those giant mascara brushes-mascara gets everywhere except where you want it.) No problem with this one! It removes pretty easily when you’re ready to take it off, and doesn’t smudge or flake off on your face, like some can do. All in all it’s a wonderful product! Also Richard puts a personal touch on your purchase, and you feel truly appreciated as a customer! Thanks much Richard!

Lori H.
United States United States

Buy This Mascara!! Don’t Hesitate

I Love everything about this Mascara because it allows me to choose the length/look I want. I can apply once for daily wear, then 2-3 applications for glam eyelashes. I try to keep at least 1-2 on hand to give to my friends as gifts. Be You mascara is truly my favorite of all brands I have EVER used! Thanks Richard

Evelyn S.
United States United States

The best!

The absolute best mascara, and at 42 years old, I’ve tried them ALL! I adore the natural look that one coat provides and it holds the curl all day! My stubborn, stick-straight lashes usually lose their curl before lunch, but not with this - there’s some sort of magic inside! And I adore Richard’s hand written notes in each order. Thank you!!!

Sandi H.
United States United States

Thank you!

Thank you so much for your help with my order and it was great talking to you. I LOVE your product and was so happy to find it available again!

Cindy S.
United States United States

Favorite Mascara

Love it. No clumpy buildup and it doesn’t harm my eyelashes.

Anthony B.
United States United States


I have been in love with this mascara since before the first time I tried it! The way is coats your lashes is phenomenal! You can do a couple coats for a light day time look, then reapply it later to build them up so full and almost fake looking for night!! I’m completely obsessed! The tube itself lasts longer than all my other mascaras! It’s the best mascara in the world!

Amanda S.
United States United States

Best mascara ever

It is the perfect layering mascara. Never clogs or dries out. Can go light for daytime or full foxy effect.

Hi BEAUTIFUL YOU BE YOU MASCARA | Lash Extension Treatment Mascara Review