Hi Beautiful, You!
Happy Holidays! I want to extend a heartfelt "THANK YOU" for your unwavering loyalty and support for my small businesses throughout another fantastic year. #supportsmallbusiness Your dedication is the driving force behind my passion and love for taking on new challenges!
TODAYS SMALL BUSINESS CHALLENGE.
The challenge that I, along with other Independent Brand Founders, face in today's world is maintaining authenticity in the oversaturated beauty industry. The sheer number of brands and the overwhelming amount of messaging, or "noise," is leading to consumer burnout, which is far from ideal.
THE FAKE FACTOR:
For a small business, establishing an online presence in the saturated beauty market, as opposed to the days of brick-and-mortar, presents unique challenges. Social media has given rise to numerous 'FAKE' brands. These 'FAKE' brands lack innovation and the ability to develop a million-dollar idea; instead, they merely imitate the genuine, hardworking entrepreneurs dedicated to enhancing people's self-confidence. I could go on and on about the ‘FAKE FACTOR”, stay tuned!
THE CELEBRITY FACTOR:
Another challenge for genuine small business Brand Founders is contending with the celebrity frenzy from figures like Rihanna, Kylie Jenner, Jessica Alba, Gwyneth Paltrow, and even Ellen. Some celebrities are merely buying off-the-shelf formulas from factories and branding them with their names—quite literally.
WHY I DO WHAT I DO.
I entered the Beauty Industry at age 27 due to my problematic, acne-prone skin. Struggling with cystic acne, I faced low self-esteem. Before Beauty, I had a 6-year career w/ Dillard’s. As a Merchandise Manager for Dillard’s, I often found myself drawn to skincare, seeking anything that would help! Early on, I discovered that many products are effective, which brought me joy and boosted my self-confidence. My mission in life is to help people feel better about themselves.
MY CHRISTMAS WISH:
Moving forward into 2026 and beyond, I ask for your help and support in keeping this oversaturated, ever evolving and highly competitive beauty industry cool and most importantly “authentic”! PLEASE SUPPORT SMALL BUSINESS. My goal is to cut through all the noise causing consumer confusion and bringing the Joy, Fun and ‘Cool Factor’ back to the Beauty industry.
HAPPY HOLIDAYS!
Happy Holidays, Merry Christmas and Happy Hanukkah to all! I hope you enjoy the magic and joy of the season w/ your loved ones and remember to take time for you!
Thank you for joining me as I continue my mission in life:
To Help YOU Feel Better About YOU!
Richard Anderson
President | Founder
Hi BEAUTIFUL YOU